Break down data barriers and silos, connect hard-to-access information, and share insights across your entire business. With Spectrum Context Graph, you get the fully integrated, accurate and enriched 360-degree customer view you need. You can add context to customer profiles, uncover timely actionable insights and create powerful experiences.
Get a clear, integrated view of your customers across complex, varied enterprise data ecosystems, so you can:
- fully leverage important CRM data as a true enterprise-wide system of record for marketing, sales and customer service,
- drive the optimal, seamless omnichannel experience that your customers expect,
- comply with customer-centric regulatory requirements – including KYC, AML, GDPR, and CCPA,
- have the trusted insights, speed and agility you need for effective and efficient decisions and actions.
Put data quality processes in place to standardize, cleanse, and match incoming data, a critical part of supporting effective single customer view.