Every Marathon Runner Has a Story – And So Does Your Data. At least once a year I sit down to watch one of the many televised marathons that happen in cities all around the world. Recently, as the helicopter camera panned away to show thousands of runners at the start line, it occurred to me that this marathon was not unlike the data within our business
Now, I don’t watch the race to see who wins. That’s irrelevant. What I want is the stories. I want to see the interviews with the charity runners and hear the story of how they got here. And of course, every story is different. This richness of information helps me to understand the importance of the race, and what encourages millions of people every year to push their bodies past the point of expectation over 26.2 miles.
