At the initial CDO Forum Club meeting we want to examine a fundamental question – what makes the data occupy (deservedly) such a prominent place in each company? All successful transitional projects, in which data had a significant role to play, had one thing in common: full understanging and support from the company management. How to become a real “apostle” of the proper approach to data? How to convince the decision makers? What can we learn from the experience of those, who had made it? This is what we want to discuss on May 27th. We invite the managers, who acknowledge the importance of this issue and who work for organisations, dealing with substantial amounts of data..